In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.The buyer's journey refers to the process that potential customers go through when considering a purchase. It typ
B2B Marketing - Virtual CMO Mark Donnigan
The B2B buying process can be lengthy and complex, with multiple decision-makers and stakeholder groups involved. This can lead to long sales cycles and a lower win percentage for businesses. However, by understanding and catering to the needs of the buyer throughout the journey, B2B marketers can decrease sales cycle times and increase the chances
Understanding today’s B2B Buyer’s Journey is the Secret to Winning in B2B Marketing - Mark Donnigan
By understanding and catering to the needs of the buyer throughout the journey, B2B online marketers can decrease sales cycle times and increase the possibilities of winning a sale. In today's hectic service world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win portions. B2B marketing has the unique
Marketing for B2B and today’s Buyer’s Journey - Interview with Mark Donnigan
B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and consideration before making a purchase.One key aspect of the B2B buying